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The issue is that many customers don't want a 'superapp' product at all.

It's the same with eBay/Paypal and Amazon. The more you find you using it to the exclusion of other services - especially local services the more the user resents being fenced into using the provider. Revolut is no different. Stick to purely financial services - The biggest bonus for Revolut was multi-currency - good conversion rates (instantly) and a card that could be user locked asap if you lost it (or got pickpocketed).

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