New to FIN? Here’s Our Story—and Why FIN Is a Must-Read.

FIN is the smartest, most comprehensive guide to fintech innovation and its impact on business and society. Led by award-winning journalist, editor in chief and publisher Holly Sraeel and founded by award-winning business journalist, editor and author James Ledbetter, FIN is one of the top 50 technology newsletters on Substack. Its stories reveal just how fast-moving and, at times, unexpected the fintech industry is, with a pace that is only accelerating across artificial intelligence, cryptocurrencies, payments, wealthtech, insurtech, and the big money behind fintech's greatest innovators.

Since its launch, FIN has continued to capture, probe and predict the innovations that best represent the future of fintech while also examining the many failings and obstacles along the way. We landed an exclusive interview with Square cofounder Jim McKelvey, documented the problematic growth of Buy Now, Pay Later planschronicled the downfall of Facebook’s attempt to create an international digital currency, and broke the news about New York State’s groundbreaking restrictions around Bitcoin mining. And, of course, we're always doling out penetrating insights about cryptocurrency market gyrations, crypto company fiascos and choppy attempts at regulatory oversight. FIN’s observations and analysis have been avidly consumed by millions of loyal readers, thanks to being widely cited in media outlets, including National Public RadioCNBCFORTUNEForbes and Business Insider.

To contact FIN, please send an e-mail to Holly Sraeel at

Why Subscribe to FIN?

A FIN subscription is the only way to access breaking fintech news, in-depth insider interviews, compelling insight and analysis, research, sharp commentary and podcasts that your business needs to hit the fast-forward. Sign up now—choose your preferred subscription option—so you don’t miss out on how fintech innovation is transforming business and society’s relationship with money. Coming soon: invitation-only live events as FIN expands its content and community!

Subscribe to FIN: The Fast Forward on Fintech

FIN features must-know news, analysis, research, and commentary for and about fintech leaders, innovative companies and the funding behind them (formerly James Ledbetter's FIN).


Author, editor, content strategist. I am the former editor-in-chief of Inc. magazine, and the FIN newsletter I founded is among the top 50 technology newsletters on Substack. E-mail me
Business journalist, editor, media executive, host. Editor in chief and publisher of FIN: The Fast Forward on Fintech. Founder, Most Powerful Women in Banking + Finance Community (#MPWIB). Fierce feminist. Email: