Plenty Woos Millennial Couples With “Yours, Mine, Ours” Investment App

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Plenty Woos Millennial Couples With “Yours, Mine, Ours” Investment App

Being married is hard. Founding a company is hard. Building a fintech app that will gain traction in the very crowded wealth management market is really hard. Doing it all at once—together—seems next to impossible.

Yet that is exactly what’s happening with Plenty, an investment management platform for couples that was cofounded by married duo Emily Luk and Channing Allen. The company just publicly launched with $5 million in seed funding after operating a yearlong invite-only program.

The round was led by Inovia Capital where Luk was an entrepreneur in residence, with participation by Garage Capital, Interplay and Otherwise Fund. Pre-seed investors included Charge Ventures, Phenomenal Ventures and 35 Ventures. (Plenty has raised $8 million in funding to date; Adam Nash, the former CEO of Wealthfront, is an investor in Plenty).

Luk, a Stripe alum, is the company’s CEO; Allen, a former software engineer team lead for Homebase, is its CTO. Before undertaking Plenty, they were former colleagues at Even, an earned wage, budgeting and savings platform. (Even is now operating as ONE@Work, part of One, which has been plagued by fraud since its acquisition by Walmart in 2022.)  

The Plenty platform is intended to help couples make investment and money management decisions together, giving “members”—at $200 per couple, plus a 0.2% investment fee annually—the ability to collaborate on financial goals and life decisions across individual accounts as well as those that are jointly steered.

By specifically targeting the millennial and rising Gen Z markets, Plenty hopes to appeal to individuals as they are just starting to tackle the financial complexities of life as a couple. (Not to worry, individuals can also become Plenty members.)