"Let's Make These Great Jobs": A Q&A with Alfred Founder Marcela Sapone

A Q&A with Alfred Founder Marcela Sapone

The company originally called Hello Alfred launched in 2014 as a personal amenity service for apartment  buildings. It has since evolved into a property management platform used in more than 40 US cities. On March 8, the New York-based company announced that it had raised $125 million, in a round led by Rialto Capital, specifically to make acquisitions. Its first target is RKW Residential, which owns 30,000 units in the Southeast. Alfred is also one of the few prominent female-led fintech companies; cofounder Marcela Sapone sat down Wednesday for an interview with FIN editor and publisher James Ledbetter.