FIN: The Fast Forward on Fintech

FIN: The Fast Forward on Fintech

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FIN: The Fast Forward on Fintech
FIN: The Fast Forward on Fintech
Is SoFi Having a Breakthrough Moment?

Is SoFi Having a Breakthrough Moment?

Plus, your argument about crypto regulation is right...and wrong.

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James Ledbetter
Sep 03, 2023
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FIN: The Fast Forward on Fintech
FIN: The Fast Forward on Fintech
Is SoFi Having a Breakthrough Moment?
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Number of the Week: 11.4 million (explanation below)

Is SoFi Having a Breakthrough Moment?

Longtime FIN readers may recall two things: 1) We are skeptical about the viability of any U.S.-based startup transforming itself into a “superapp”; and 2) While there have been many instances of traditional finance firms buying or attempting to buy fintech startups, we will deem it a crucial milestone when the reverse occurs: a fintech startup buys a large traditional financial company.

Neither of those events has yet taken place, but assuming Saturday’s Financial Times report is correct, the personal finance platform SoFi is embarking on a path that few, if any, fintech companies have ever taken.

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